Privacy Policy
This Privacy Policy explains how House of Estila, a trading name of Palantti Ltd, collects, uses, and protects your personal data when you use our website, applications, showroom services, and The Library platform.
By accessing or using our services, you agree to this Privacy Policy.
1. Who we are
House of Estila is operated by Palantti Ltd.
We act as the data controller for personal data collected through our platform.
Contact:
Email: info@houseofestila.com
Address: 66a Turnmill Street, London, EC1M 5RR, United Kingdom
2. Scope
This policy applies to:
- houseofestila.com
- The Library platform
- Associated APIs and applications
- Showroom interactions linked to the platform
3. What data we collect
3.1 Account data
- Name
- Email address
- Company name
- Job title or role
- Phone number
3.2 Business and trade data
- Company details
- Trade application information
- Professional classification such as designer, brand, or artist
3.3 Platform activity data
- Products viewed
- Searches performed
- Saved items and collections
- Downloads such as tearsheets and catalogues
- Requests including quotes, samples, and bespoke enquiries
- Messages between users
3.4 Transaction and subscription data
- Orders and subscriptions
- Payment status
- Billing details processed by third-party providers
3.5 Technical data
- IP address
- Device and browser information
- Login and session activity
3.6 Showroom interaction data
- Barcode scans
- Product engagement
- Visit and appointment activity
3.7 AI interaction data
- Search queries
- Chat interactions
- Usage logs used to improve features
4. How we use your data
We use your data to:
- Provide and operate The Library
- Manage accounts and memberships
- Enable product discovery and AI-powered search
- Process quote, sample, and bespoke requests
- Connect designers, brands, and artists
- Process payments and subscriptions
- Monitor platform performance
- Improve functionality and user experience
- Provide customer support
5. Legal basis
We process personal data under:
- Contract — to provide services
- Legitimate interests — to operate and improve the platform
- Consent — for analytics and optional tracking
- Legal obligation — for compliance and record keeping
6. Data sharing
6.1 Between platform users
When you submit a request, your name, company, and request details may be shared with relevant brands or suppliers.
6.2 Service providers
We use trusted providers, including:
- Hosting and infrastructure providers
- Payment processors such as Stripe or PayPal
- Email delivery services
- Analytics providers
6.3 Legal requirements
We may disclose data where required by law.
We do not sell personal data.
7. AI and automated features
We use AI features to enhance search and discovery.
- Interactions may be logged and analysed
- Data is used to improve accuracy and relevance
- No automated decisions are made that have legal or significant effects
8. Data retention
We retain data only as necessary:
- Account data — while active
- Requests and interactions — for operational purposes
- Transaction data — for legal compliance
- Analytics data — anonymised where possible
9. Your rights
Under UK GDPR, you have the right to:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
To exercise your rights, contact: info@houseofestila.com
10. Cookies and tracking
We use cookies and similar technologies to operate and improve the platform.
Please refer to our Cookie Policy for full details.
11. Security
We implement appropriate technical and organisational measures to protect your data.
12. International transfers
Where data is processed outside the UK, appropriate safeguards are applied.
13. Third-party services
Third-party services operate under their own privacy policies.
14. Updates
We may update this Privacy Policy from time to time. The latest version will always be available on this page.